The program will contain 7 pillars, over a 3-month container, each pillar holding space across 2 weeks. Check out the pillars below:
Pillar 1: Foundation Pillar. This is where we dive into your 10-year, 3-year, 1 year, and quarterly view of the business, to really get a good understanding of where you want to go and what drives you. Included in this are discussing and nailing down your company core values, mission, and vision. Hell, yes.
Pillar 2: Brand Identity. This is so clutch for growing your company and we not only teach you how to create a Brand Identity for your business, but you’ll also walk away with actual tangible deliverables, content such as your logo, color palette, social media templates, brand guide, fonts, and more. What a way to get started!
Pillar 3: Copywriting. A word that scares so many but is really one of the most powerful tools you can wield. We’ll dial in what you say, how you say it, and why you say it – and how it’s then presented and interpreted by your target audience. Don’t worry, it’s not as scary as you think!
Pillar 4: Imagery. This means your photography and visuals, another key factor to your company. We’ll help you understand the power of beautiful, timeless, functional, and effective imagery and how to really pack a punch with the visuals you deliver to your audience.
Pillar 5: If you believe someone who says you don’t need a website in this day and age, please run the other direction. When you complete the Coaching & Content Program, you will walk away with your own unique website, built by us, but with an understanding from you on how it works, why it’s necessary, and the continual evolving that needs to happen on your site. A huge piece of the puzzle gets solved during these 3 months.
Pillar 6: Email. Also, a critical piece of the puzzle. Did you know that more revenue, and we are talking a lot more, comes from your email list, not your social media? That’s right, you really can’t rely on your social media platforms to sell your product or grow engagement (thanks to ever-changing algorithms and lack of interest from your people). But email lists, that’s where you will charm and woo them, and they won’t even notice you are doing it.
Pillar 7: Evaluation + Evolution. That’s right. We like to make sure that everything is wrapped up with a nice pretty bow at the end of the program and you are feeling fresh and fly as you head back out into the world, like a brand-new baby. We will take a deep dive into an evaluation of the last 3 months and provide you with all the takeaways to feel like you can launch to space with the best of them.
So. Curious, yet? We would think so! If you are, make sure to tune in daily to the Listen and Lattes Podcast 3.0 with Rosemary Watson (you can find the deets below for direct contact), and get ready for a mind-blowing (we like to think so) experience coming your way in August. Let’s up-level everything you got. And then we’ll add just a touch of a glitter-bomb along the way!
Love + Lattes,